741 CALIFORNIA AVE
A celebration of the creative, multi-cultural diversity of Venice Beach
FAILE is the Brooklyn-based artistic collaboration between Patrick McNeil and Patrick Miller. Their name is an anagram of their first project, “A life.” Since its inception in 1999, FAILE has been known for a wide-ranging multimedia practice recognizable for its explorations of duality through a fragmented style of appropriation and collage. While painting and printmaking remain central to their approach, over the past decade FAILE has adapted its signature mass culture-driven iconography to vast array of materials and techniques, from wooden pallet paintings, ceramic tiles and video games to more traditional canvas, prints, sculptures, stencils, installation, and prayer wheels. FAILE’s work has been exhibited extensively around the world – most recently they have been the subject of solo exhibitions at The Brooklyn Museum (2015), New York’s Time Square (2015), Dallas Contemporary (2013) and New York City Ballet’s Art Series at Lincoln Center (2013). Patrick McNeil born 1975 in Edmonton, Alberta Patrick Miller born 1976 in Minneapolis, Minnesota.
The intention was to create a landmark everyone can enjoy that highlights art and the colorful multi-cultural diversity of the area, promoting beauty, diversity, creativity and celebrating all the things we all love about Venice Beach using playful relatable elements within the 16,000 custom made tile story. The way all these individual things can come together to create a bigger sense of itself. We hope 741 California Ave becomes it’s own icon that reflects this community and welcomes people to continue to come together in this rapidly changing area and among all the other unique characters that have called this place home for so long.
Tile work has played a part in Mexican, South American and European traditions and represents the many cultures that live in Venice today. The focus of creating custom tile artwork centered around the essence of Venice and its many icons everyone can relate too. From that, twelve custom tiles were created that can stand alone or be orientated to create larger patterns and designs that represent all those ideas. FAILE’s work can also be found on Abbott Kinney Blvd nearby and around the world their custom tile projects infuses historical and cultural references to create new meaning.
WITH THANKS TO:
General Contractor – R.H. Cox Construction, Los Angeles, CA
Tile installation by – Helland & Acton Tile, Valencia, CA
Structural engineering by – Sapphire Engineering, Thousand Oaks, CA
Stucco by - T.E. Montelongo Plastering, Redondo Beach, CA
Sandblasting by – Angel’s Sandblasting Inc., Los Angeles, CA
Sheet metal by – Arturo’s Sheet Metal, Whitter, CA
Scaffolding by – Memo’s Scaffolding Norwalk Inc., Sante Fe Springs, CA